60-day strength + athleticism programs that turn gym work into arena performance.
Built by a collegiate roper and powerlifter — for the guys who don't fake it.
DM me "BUILD" and I'll map out your next 60 days.
The Problem
Most guys are chasing pumps when they should be chasing performance. The result: months of work, no real progress, no answer when you ask "why isn't this transferring?"
Stitching together workouts from Instagram. No periodization. No progression. No way to know if you're actually getting better.
You hit numbers in the gym, but they don't show up in the box, on the mat, or on the field. Strong on paper. Slow when it counts.
Nobody's checking your numbers. Nobody's watching your form. Nobody's adjusting when last week was off. You're guessing, alone.
Discipline · Built Daily
"The bar doesn't lie.
It either goes up or it doesn't."
— Jake Szuk
The Method
One system. Four pillars. Built to make you measurably stronger and measurably more athletic in 60 days.
Every block is anchored in the big four: squat, bench, deadlift, overhead press. Working weights are calculated from your 1RMs — not pulled from a template. Real load, real percentages, bar speed that actually transfers.
Every session ends with sport-tailored finishers — jumps, sprints, carries, rotational work, neck and grip density. The qualities your event actually rewards get trained every week, not as an afterthought.
60 days. Three phases. Foundation → Development → Peak. Loads, sets, and reps shift on a tested schedule. You'll know exactly what to put on the bar every session, every week.
Every program ships with a custom Excel tracker — your working weights pre-loaded, daily log, retest dashboard. Coaching clients get daily check-ins, weekly programming written for last week's data, and direct text access. Nobody's guessing. Nobody's alone.
Work With Me
Coaching is the real work. The programs are the doorway in.
Tier 01 · The Real Work
Custom programming written every Sunday for your numbers. Form review on every main lift. Direct text access between sessions. A coach who knows your training history, your weak link, and what you hit yesterday.
First 5 founding clients only · Then $197 · Then $297
DM me "BUILD" and I'll map out your next 60 days.
What You Actually Get
Or Run It Solo
Tier 02 · Off-the-Shelf
For Rodeo Athletes
one-time
The 60-day rodeo strength program. Three phases, every workout written, printable training log, sport-specific finishers — built for any male event.
GET ARENA PROTOCOLInstant download · PDF + Excel tracker
Tier 03 · Built For You
Any Sport · Any Niche
one-time
Same engine as Arena — built around YOUR 1RMs, YOUR sport, YOUR macros. 24-hour turnaround. Founding price · increases to $97 soon.
BUILD MY PROGRAMPay → fill intake → 24-hour build
JAKE SZUK
Founder · Iron Sharp Strength
Why Iron Sharp
I built Iron Sharp Strength because I saw too many rodeo athletes leave performance on the table.
I've watched calf ropers miss flanking their calves. I've seen guys struggle to step out of the saddle and move fast when it matters most. Not because they lacked talent — because they lacked strength, structure, and real training.
Most rodeo athletes don't take the gym seriously. Or they train like bodybuilders and wonder why it doesn't transfer. That's the problem. Your time in the arena and your time in the gym should work together — not against each other.
I've spent 6+ years in the arena and 7+ years under the bar, learning how to build real strength that shows up when you compete. This isn't about looking good. (If you train the right way, that comes with it.) This is about becoming a better athlete — stronger, faster, more explosive, more consistent when it counts.
If you're ready to stop guessing and start training with purpose — DM me or email me. Let's get to work.
— Jake Szuk
Discipline · Purpose · Brotherhood
This work isn't about the mirror. It's about being ready when it matters — for the run, for the rope, for the family, for the call.
Strength used right is service. The barbell is just a tool.
The work is the point.
— Iron Sharpens Iron · Proverbs 27:17 —
Final Word
You don't need another program. You need a system that knows your sport, your numbers, and your weak link. That's what we build.
DM me "BUILD" and I'll map out your next 60 days.